MARKETING FINANCING IN HEALTHCARE - AGNIESZKA BUKOWSKA-PIESTRZYŃSKA

Discover the fascinating world of marketing financing in the healthcare sector! This book is an invaluable source of knowledge for medical students, healthcare facility managers, and anyone interested in effective management and promotion in a dynamically changing medical environment. Learn proven methods and strategies to effectively acquire and retain patients, building lasting relationships based on trust and satisfaction.

• Comprehensive approach to marketing financing in healthcare
• Practical tips for acquiring and retaining patients
• Analysis of funding sources internal and external
• Relationship between marketing strategies and financing strategy
• Numerous examples, drawings, and tables facilitate understanding of the content
• Addressed to a wide audience, from students to managers
• Review by Dr. habil. Iga Rudawska, Professor at the University of Szczecin

Agnieszka Bukowska-Piestrzyńska's book is a unique combination of theory and practice that allows you to understand how to effectively manage finances in the marketing of healthcare facilities. The author presents methods for recognizing non-medical expectations of patients, which is crucial in building loyalty and a positive image. Thanks to this publication, you will learn how to create effective marketing strategies that bring real financial benefits.

The book includes a detailed discussion of the sources of funding for the activities of healthcare facilities, both internal and external. The author analyzes the links between marketing strategies and financing strategies, which allows for cost optimization and increased efficiency of promotional activities. Numerous examples, drawings, and tables facilitate understanding of the presented content and allow for the practical application of the acquired knowledge.

This publication is addressed to a wide audience – from medical students and postgraduates in the field of healthcare management to managers of healthcare facilities. It is a valuable source of inspiration and practical tips for anyone who wants to effectively manage marketing in the healthcare sector. Thanks to the communicative way of presentation and the logically coherent structure, the book is easy to understand and allows for quick acquisition of knowledge.

CeDeWu is a renowned publishing house specializing in publications in the fields of economics, management, and law. Their books are characterized by high substantive quality and a practical approach to the discussed issues. By choosing CeDeWu publications, you can be sure that you receive verified and up-to-date information that will help you in your professional and personal development.