PERSONALITY DETERMINANTS OF ELECTORAL BEHAVIOR - AGNIESZKA TURSKA-KAWA

Agnieszka Turska-Kawa's book is a fascinating journey into the depths of electoral psychology. The author combines knowledge from the fields of psychology and political science to understand why voters make such and not other decisions. It is a must-read for anyone who wants to understand the mechanisms governing elections.

• Analysis of the psychological conditions of electoral behavior
• Study of the ideological preferences of voters
• Context of political distrust in the electoral process
• Practical applications in the analysis and design of social processes
• Psychographic segmentation of the electoral market
• Designing a political message that takes into account the psychological characteristics of voters
• Diagnosis of the personality predispositions of electorally passive people

The book is a foundation for understanding how personality influences political decisions. The author argues that these two spheres are inextricably linked, and their mutual interaction is crucial for election results. The presented studies have been extended to include the context of ideological preferences, aimed at self-identification of individuals on the left-right continuum and the level of their political distrust. The study of the psychological conditions of electoral behavior has important practical applications in various areas of analyzing and designing social processes.

One aspect of the use of research is the psychographic segmentation of the electoral market, i.e. the separation of target groups of voters due to variables such as lifestyle or personality. Others point to the design of a political message - similar ideas can be presented to citizens in various ways: framed by positive emotions, as challenges, as a negative campaign that evokes fear or gives a sense of security, etc. Their effectiveness should take into account the psychological characteristics of potential voters. In every election campaign, much space is also devoted to the issue of electorally passive and undecided people, therefore, the diagnosis of their personal predispositions is of particular importance in the context of building strategies to activate citizens to take an interest in and actively participate in elections.

The University of Silesia, the publisher of this publication, is a renowned scientific institution that has been supporting the development of knowledge and education in Poland for years. This book is an excellent example of high-quality scientific publications that contribute to a better understanding of the world around us. This publication will certainly be of interest to students of political science, psychology and all those who want to better understand the mechanisms governing elections and politics.

Technical data: Pages: 230, Format: 163x229 mm, Year of publication: 2013, cover: paperback, Publisher: University of Silesia, Number of pages: 230, Cover: paperback, Format: 163x229 mm.