STRATEGIC ANALYSIS OF AN ENTERPRISE

In today's dynamic business world, where competition is constantly increasing and market changes are happening at a rapid pace, the ability to think and analyze strategically becomes crucial for the success of any enterprise. This book is a compendium of knowledge on strategic analysis methods, presenting the best-known and most widely used tools that help in assessing market opportunities and avoiding costly mistakes.

• Assessment of market opportunities: The methods allow for the identification and analysis of development opportunities.
• Avoiding mistakes: The tools minimize the risk of wrong strategic decisions.
• Analysis of the macro environment: Understanding the impact of external factors on the enterprise.
• Analysis of the competitive environment: Identifying and assessing competitors and their strategies.
• SWOT analysis: Comprehensive study of the enterprise's interior and its environment.
• Practical examples: Numerous case studies illustrate the application of methods in real business situations.

The book "Strategic Analysis of an Enterprise" is an invaluable source of knowledge for students of economics, participants of management courses, and practicing managers who want to improve their strategic planning and decision-making skills. This publication offers a comprehensive overview of strategic analysis methods, from the most basic to advanced tools that allow for a deep understanding of the company's position in the market.

The book discusses in detail the SWOT analysis, which allows for the examination of the company's interior and its competitive environment. The reader will learn how to identify the company's strengths and weaknesses, as well as the opportunities and threats arising from the external environment. This makes it possible to develop a strategy that uses the company's strengths, minimizes its weaknesses, and takes advantage of emerging opportunities.

In addition, the book contains numerous examples of the application of the presented methods in practice and sets of exercises that teach how to use them independently. The reader has the opportunity to practice the acquired knowledge on specific business cases, which allows for a better understanding and assimilation of the material. Thanks to this, the book is not only a theoretical introduction to strategic analysis, but also a practical guide that can be used in the daily work of a manager.

This publication was published by Polskie Wydawnictwo Ekonomiczne, a reputable publisher of economic and business literature. The book has 240 pages and a format of 16.5x23.5 cm, which makes it convenient to use and store. The paperback binding ensures durability and aesthetic appearance. The year of publication is 2016, which guarantees the relevance of the information and methods presented. Regardless of whether you are a student, manager, or simply a person interested in management, this book will provide you with valuable knowledge and tools that will help you succeed in business.