SYNERGISTIC APPLICATION OF METAPHOR AND HUMOR - ANNA STWORA

Discover a fascinating analysis of the interplay of metaphor and humor in print advertising. Anna Stwora's monograph is an insightful study that combines the theory of conceptual integration with practical examples from Polish and English. Learn about the mechanisms that make advertising more attractive and memorable.

• In-depth analysis of metaphor and humor in advertising
• Practical examples from print ads in Polish and English
• Theory of conceptual integration as the basis of the analysis
• Study of respondents' reactions to the attractiveness and entertainment value of ads
• Identification of similarities and differences between examples from different language groups

Anna Stwora's monograph is not only a theoretical analysis, but also an empirical study that allows us to understand how audiences react to humor and metaphors in advertising. The author examines how the synergistic interplay of these two phenomena affects the attractiveness of the advertising message and its effectiveness. This book is a valuable source of knowledge for students, researchers and advertising professionals who want to better understand the mechanisms of persuasion and influence on audiences.

The University of Silesia Publishing House presents a publication that combines scientific reliability with practical application. The author, Anna Stwora, analyzes the collected advertising material to examine the synergistic interplay of metaphor and humor. The reactions of respondents to the attractiveness of selected ads and the degree of their entertainment value are also examined. The results obtained help to answer the question of how study participants understand the mechanisms of humor and metaphor in advertising, which allows to identify similarities and differences between examples from each language group.

This book is a must-read for anyone interested in advertising, linguistics and psychology. Thanks to it, you will understand how to effectively use metaphor and humor in marketing communication to achieve better results and increase the attractiveness of your messages. Discover the secrets of effective advertising and gain a competitive advantage thanks to the knowledge contained in this monograph.

Details of the edition:

Pages: 452

Format: 171x247 mm

Year of publication: 2023

Cover: paperback

Publisher: University of Silesia Publishing House