SELF-PROMOTION, SELF-PRESENTATION, IMAGE IN THE MEDIA

The book "Self-promotion, self-presentation, image in audiovisual media" is a collection of articles analyzing strategies for creating an image in the media. This publication is an excellent source of knowledge for people interested in building a personal brand and effectively using media space to promote their own attitudes and ideas. It is a compendium that will help you understand how to effectively present yourself in the world of audiovisual media.

• Analysis of image creation strategies in audiovisual media
• Practical tips on self-promotion
• Collection of articles from experts in the field of communication
• Inspiration to reflect on your own image
• Excellent starting point for analyzing media space
• Presentation of various attitudes in the media
• Understanding the tactics used in self-promotion

The University of Silesia Publishing House presents a publication that combines theory and practice, offering the reader a comprehensive look at the issues related to self-promotion and image in the media. The authors of the articles, Aleksandra Kalisz and Ewelina Tyc, are recognized experts in the field of communication and media, which guarantees a high substantive level of the presented content. This book is an invaluable source of knowledge for students, researchers and practitioners involved in communication and marketing.

This publication is a collection of articles that analyze strategies for creating an image in audiovisual media. The tactics mentioned are an incentive to reflect on individuals and social groups using public space to promote their own image. It is an excellent starting point for analyzing media space, in which certain attitudes are presented through words and images. This book is ideal for people who want to understand the mechanisms of self-promotion and effective image building in today's media world.

The book "Self-promotion, self-presentation, image in audiovisual media" is not only a collection of theories, but above all a practical tool that will help you effectively build your own personal brand. Thanks to it, you will understand how to use audiovisual media to promote your ideas and attitudes, and how to avoid pitfalls related to image creation. It is a must-read for anyone who wants to exist in the public space and communicate effectively with the world.

The book has 260 pages and a format of 170x249 mm. It was published in 2018 by the University of Silesia Publishing House in paperback. It is a solid dose of knowledge presented in an accessible and understandable way, ideal for anyone interested in the subject of self-promotion and image in the media.