B2B E-COMMERCE. MANAGER'S HANDBOOK - JUSTYNA SKORUPSKA, PIOTR TRUSZKOWSKI

Discover the key to success in the world of B2B e-commerce! This handbook is a compendium of knowledge for every manager, business owner, and employee of the e-commerce and marketing department. Learn how to effectively acquire business customers in the digital world and build lasting relationships.

• Attracting attention of the digital business customer
• Modern marketing communication in B2B internet channels
• Effective management of e-commerce projects at manufacturers and distributors
• Building and integrating the e-commerce department into the company structures
• Omnichannel in B2B - how to implement it
• Minimizing the risk of cyber attacks in e-commerce
• Practical tips from e-Izba experts

In today's world, B2B e-commerce is developing extremely dynamically. Business customers expect convenience, simplicity, and flexibility of online shopping, available 24/7. This book provides the necessary tools and strategies to meet these expectations and achieve success in a competitive environment.

The authors, Justyna Skorupska and Piotr Truszkowski, are experienced experts in the field of e-commerce. They share their knowledge and practical tips, based on real examples and case studies. Thanks to this, the handbook is not only theoretical, but above all practical and useful in everyday work.

The PWN Scientific Publishing House guarantees high quality content and reliability of information. The book was published in 2023 and contains 168 pages. The 238x165 mm format and paperback cover make it comfortable to read and store.

This handbook is an investment in the development of your company and the competences of your team. Thanks to it, you will gain a competitive advantage and achieve success in the world of B2B e-commerce. Don't wait, reach for this book today and start building the future of your business!

About the authors:

Justyna Skorupska and Piotr Truszkowski are recognized experts in the field of B2B e-commerce. They have many years of experience in consulting and implementing e-commerce strategies for companies from various industries. They are also active members of e-Izba, where they share their knowledge and experience with other entrepreneurs.

PWN Scientific Publishing House:

PWN Scientific Publishing House is a renowned publisher of scientific, educational and popular science literature. For years, it has enjoyed the trust of readers and is a guarantee of high-quality publications.