FOCUS GROUP RESEARCH ROSALINE BARBOUR

Discover the secrets of effective focus group research with Rosaline Barbour's book. This publication is an indispensable guide for anyone who wants to deepen their knowledge of focused group interviews. Learn how to plan, conduct and analyze studies that deliver real results. Ideal reading for students, researchers and specialists in the fields of sociology, psychology and marketing.

• Practical tips for planning focus group studies
• Effective methods for conducting group discussions
• Analysis of the possibilities and limitations of the research method
• Expert knowledge from Professor Rosaline Barbour
• Application in sociology, psychology and marketing
• Understandable language and clear explanations

Rosaline Barbour, a professor at the University of Dundee, is a respected author of publications on qualitative research methods, with particular emphasis on the use of focus groups in medical research. Her rich experience and theoretical knowledge translate into practical advice that you will find in this book. Thanks to it, you will understand how focused group interviews can be an effective tool in your research work.

The book "Focus Group Research" is a compendium of knowledge about this popular research method. The author guides the reader step by step through the process of planning, implementing and analyzing focus group studies. You will learn how to control group dynamics, how to ask questions that provoke discussion, and how to interpret the results obtained. This is an indispensable read for anyone who wants to conduct focus group studies at the highest level.

The PWN Scientific Publishing House, known for high-level scientific publications, gives you a book that will meet the expectations of even the most demanding readers. "Focus Group Research" is not only theory, but above all a practical tool that you can use in your research work. Regardless of whether you are a student, researcher or specialist in the field of marketing, this book will help you achieve success in focus group research.

The book has 272 pages, a format of 205x149 mm and a paperback cover. It was published in 2011 by the PWN Scientific Publishing House. This is a solid dose of knowledge that will allow you to understand and effectively use focus group research in your work. Don't wait, reach for this book and gain an advantage in the field of qualitative research!