QUALITATIVE RESEARCH. VOLUME 2. METHODS AND TOOLS

Discover the fascinating world of qualitative research with the second volume of this comprehensive series. This academic handbook is an essential tool for students, researchers, and practitioners who want to explore the secrets of social science methodology. Become an expert in conducting individual interviews, organizing focus groups, and analyzing discourse. Gain an advantage with practical tips and examples to help you conduct effective research.

• Individual Interviews: Learn how to conduct effective and in-depth conversations with respondents.
• Focus Groups: Master the techniques of moderating group discussions to obtain valuable data.
• Ethnographic Research: Discover the methods of participant observation and analysis of the social context.
• Discourse Analysis: Learn to interpret language and communication to understand hidden meanings.
• Document Analysis: Find out how to use existing documents as a data source.
• Practical Tips: Apply proven techniques and avoid common mistakes in qualitative research.

Qualitative research is the foundation of modern sociology and management sciences. Volume 2 offers a comprehensive overview of the methods and tools necessary for conducting effective research. Thanks to practical tips and examples, readers will gain the skills necessary to analyze the social world. This publication is the result of the work of an international team of authors, which guarantees its high quality and timeliness.

Dariusz Jemielniak, the scientific editor of this volume, is a renowned professor of management and head of the Department of International Management at the Leon Koźmiński Academy in Warsaw. His extensive research experience includes Cornell University, Harvard University, and the University of California, Berkeley. As a fellow of many prestigious foundations, including the Foundation for Polish Science and the Fulbright Foundation, Jemielniak brings not only theoretical knowledge but also practical research skills to this handbook.

PWN, the publisher of this volume, is a renowned academic publishing house with a long tradition. Their publications are characterized by a high level of content and careful editorial processing. By choosing this book, you invest in solid knowledge and proven research methods. Volume 2 is an excellent complement to the first volume, creating a complete picture of the research strategies that can be used to analyze the social world. This book contains 288 pages in 165x234 mm format, in paperback.