CONTENT MARKETING AND SOCIAL MEDIA - BARBARA STAWARZ-GARCA

Discover the world of effective content marketing and building a strong presence on social media with the latest edition of Barbara Stawarz-Garca's book. This comprehensive guide is the key to understanding how to create engaging content, build a community around your brand, and succeed in the dynamic online world. Whether you are an experienced marketer, a business owner, or just starting your adventure with content marketing, this book will provide you with the necessary tools and knowledge.

• Step by step: Learn how to create an effective content marketing strategy.
• Global standards: Adapt best practices to the Polish market.
• Social media: Master communication on social media.
• Lead nurturing: Learn how to develop leads and automate actions.
• Mobile-first: Create content optimized for smartphones.
• Femvertising: Target communication to women effectively.
• Practical advice: Get knowledge from an experienced expert.

Barbara Stawarz-Garca, the author of this publication, is a recognized expert in the field of content marketing and social media. Her experience and knowledge guarantee that you receive proven and effective strategies that you can implement in your company immediately. This book is not only theory, but above all practical tips and case studies that will help you succeed in content marketing.

Wydawnictwo Naukowe PWN, known for high-quality scientific and educational publications, guarantees the reliability and timeliness of the information presented. Thanks to this, you can be sure that you are using knowledge at the highest level. This book is an investment in your professional development and the success of your company.

Content marketing is not just creating content, but above all building relationships with customers and creating a valuable community around the brand. With this book, you will learn how to use content marketing to achieve business goals, increase sales, and build customer loyalty. Discover the potential of content marketing and social media today!

The book is ideal for marketers, PR specialists, social media managers, bloggers, journalists, and business owners. Learn proven strategies and techniques that will help you succeed in content marketing and social media. Gain a competitive advantage and build a strong brand in the online world.

Specification:

Number of pages: 178

Binding: paperback

Format: 233x168 mm

Year of publication: 2017