CONSOLE WARS V.2 - BLAKE J. HARRIS

A captivating tale of the conflict that forever changed the world of video games. Discover the behind-the-scenes story of the ruthless rivalry between Nintendo and Sega in the 1990s. It's a story of ambition, innovation, and an uncompromising battle for market dominance.

• Fascinating corporate thriller about the history of the conflict that forever changed the video game industry.
• Over two hundred interviews with former employees.
• Shocking story about the breakthrough in the gaming market.
• The story of how a humble man inspired a team to create a 60 billion dollar business.
• Ruthless clash turned into a global corporate war.

In 1990, the video game market belonged to Nintendo. Sega was a fading company with great aspirations. Then Tom Kalinske entered the scene a man who knew nothing about games, but had a rare talent for winning battles doomed to failure. Here David decided to face Goliath, and the world ignited.

A ruthless clash turned into a global corporate war fought on many fronts: from living rooms and schoolyards, through boardrooms, to the United States Congress. Brother turned against brother, child rebelled against parent, Mario clashed with Sonic, America fought Japan again.

Console Wars is a shocking story about the breakthrough in the gaming market, based on over two hundred interviews with former employees. It is also a story about how a humble family man with above-average imagination inspired a team of lost causes to create a 60 billion dollar business. The 2025 edition has 572 pages in 148x220 mm format and a hardcover binding, published by Sine Qua Non.