DISINFORMATION IN BUSINESS - PERPETRATORS OR VICTIMS?

In today's world, where information travels at the speed of light, disinformation is becoming an increasing challenge for businesses. The monograph "Perpetrators or Victims? The Phenomenon of Disinformation in Business" by Katarzyna Bąkowicz is a fascinating journey into the depths of this phenomenon, combining scientific rigor with an accessible language. This book is dedicated to a wide audience - from scientists and students to people working in business and anyone interested in the impact of disinformation on society.

• In-depth analysis of the phenomenon of disinformation in business
• Practical tips on how to counter disinformation
• Case studies of companies that have fallen victim to disinformation
• Reviews by experts in business and science
• Cross-sectoral cooperation as a key to combating disinformation
• Current data and statistics on disinformation in business
• Accessible language for a wide audience

Katarzyna Bąkowicz's book shows that cooperation between the business sector and the academic community is essential nowadays. Disinformation, although most often associated with politics and the media, poses a real threat to businesses. As many as 60% of companies in the United States and Europe fear that disinformation will be used to manipulate the market, and 30% of disinformation attacks are targeted at people involved in business.

Companies, regardless of industry, can become victims of disinformation, but they can also consciously create it themselves. Both scenarios generate costs, often reaching millions. That is why it is so important to know what disinformation in business is and how to counter it. This monograph offers a comprehensive look at this phenomenon, analyzing its causes, effects and methods of combating it.

The author, Katarzyna Bąkowicz, combines popular science elements with scientific rigor with extraordinary verve, creating a fascinating and engaging read. This book is not only a source of knowledge, but also an inspiration to act. Thanks to it, the reader will gain the tools necessary to recognize and combat disinformation in business, which will contribute to building a more transparent and fair economic environment. The publication of CeDeWu Publishing House from 2025 is a must-read for anyone who wants to understand and effectively counter disinformation in business.

Details of the edition:

Pages: 494

Format: 154x220 mm

Year of publication: 2025

Cover: hardcover

Publisher: CeDeWu