LOYALTY PROGRAMS FOR CUSTOMERS AND INVESTORS - DANUTA DZIAWGO

Discover the fascinating world of customer and investor loyalty! Danuta Dziawgo's book is a compendium of knowledge on building lasting relationships with customers and shareholders. Learn innovative strategies and tools to help you increase loyalty and achieve business success. Immerse yourself in analyses and examples that will inspire you to create effective loyalty programs. This book is the key to understanding how loyalty translates into tangible financial benefits and a competitive advantage.

• Compendium of knowledge about the loyalty of consumers and investors
• Characteristics of programs for building and managing loyalty
• Implementation of marketing tools in the area of finance
• Management of shareholder structure using loyalty programs
• The novelty of the monograph lies in the combination of marketing and finance
• Practical tips for managers and specialists
• Case studies of successful loyalty programs

Danuta Dziawgo's book is a comprehensive source of knowledge about the loyalty of consumers and investors. The author analyzes in detail loyalty programs as a tool for building and managing relationships with customers and shareholders. The monograph is distinguished by an innovative approach that integrates marketing and financial aspects. It points out the possibilities of using marketing tools in the area of finance and management of the shareholder structure. This unique combination allows you to create a synergy that translates into an increase in the value of the company and building a sustainable competitive advantage.

In the monograph you will find a detailed discussion of various types of loyalty programs, their advantages and disadvantages, as well as practical tips on their implementation. The author analyzes how loyalty programs can affect the behavior of consumers and investors, and how to measure their effectiveness. The book also contains numerous examples of successful loyalty programs that can serve as inspiration for managers and specialists responsible for building relationships with customers and shareholders. Year of publication: 2021. Publisher: Adam Marszałek. Number of pages: 178. Cover: paperback. Format: 136x202 mm.