MEDIA ECONOMICS ECONOMIC ISSUES IN THE MEDIA - COLLECTIVE WORK

The book "Media Economics. Economic Issues in the Media" is a collection of scientific articles that analyze the economic aspects of media functioning. This publication is particularly important in the era of dynamic technological and social changes that affect media business models and their role in society. The authors, outstanding specialists in the field of media economics, present a comprehensive overview of the challenges and opportunities facing the media in the 21st century. This book is an invaluable source of knowledge for students, researchers and practitioners associated with the media industry.

• Holistic approach to media economics
• Analysis of the impact of technology on the media
• Practical examples from the Polish media market
• Current research and analysis
• Contemporary challenges for the media
• Role of the media in society
• Business models in the media

This book is a collection of reflections by outstanding researchers who analyze the economic aspects of media functioning at various levels - global, national and local. The authors refer to theories and concepts from the field of micro- and macroeconomics to understand how the media function in a changing environment. This publication is particularly important in the context of Polish specifics, where the media market is subject to specific regulations and social influences.

The book includes analyzes on media financing, business models, the impact of legal regulations and the role of technology in shaping the media market. The authors also discuss issues related to media concentration, pluralism and ethical aspects of media activity. This publication is an invaluable source of knowledge for anyone who wants to understand how the media function in today's world.

The book "Media Economics. Economic Issues in the Media" is a publication that combines theory with practice, presenting current research and analysis on the media market. The authors, referring to the achievements of Prof. Alan B. Albarran, one of the most outstanding researchers in the field of media economics, try to present a holistic view of the functioning of the media in Poland. This publication is particularly recommended to students, researchers and practitioners associated with the media industry who want to expand their knowledge about the economic aspects of media functioning.

Wydawnictwo Naukowe PWN is a renowned publisher that has been specializing in scientific publications from various fields for years. The book "Media Economics. Economic Issues in the Media" is another publication that confirms the high quality and professionalism of the publishing house. PWN ensures that the published books are up-to-date, reliable and valuable to readers. As a result, PWN books are recognized among students, researchers and practitioners from various fields.