DIGITAL TRANSFORMATION - GRZEGORZ MAZUREK

Enter the world of digital revolution with the book "Digital Transformation" by Grzegorz Mazurek. Discover how technology is changing the face of business and marketing, affecting every sphere of organizational activity. Learn about the key aspects of digital transformation, from artificial intelligence to the Internet of Things, and understand how to use them to build a competitive advantage.

• Understand the impact of technology on marketing
• Learn the latest trends in digital transformation
• Discover practical examples from the Polish market
• Gain knowledge from world-class experts
• Learn how to effectively manage changes in the organization

The book "Digital Transformation" is a comprehensive and holistic view of the issue of digital transformation of the economy, with particular emphasis on its microeconomic - business - area. The author, Grzegorz Mazurek, presents the essence and characteristics of digital transformation, characterizes transformation technologies (social media, artificial intelligence, the Internet of Things, virtual and augmented reality, mobile technologies, big data and cloud technologies) and their impact on marketing.

The publication is a valuable source of knowledge for both theorists and practitioners of marketing, managers and specialists from Polish companies. Thanks to numerous examples from economic practice and research on outstanding experts, the book allows for a deeper understanding of the role of marketing and the modern marketing manager in the organization. This is an excellent contribution to the discussion and analysis of the future of business in the digital age.

The author focuses on the impact of digital transformation on marketing, its essence, concept and management. The book provides an original look at the issues of digital transformation, the technologies that determine it and the impact of the described phenomena on marketing. From the review by prof. dr hab. Andrzej Sznajder from the Warsaw School of Economics.

Edition: Scientific Publishing PWN, 2020. Pages: 304, Format: 164x235 mm, Binding: paperback.