INTERNATIONALIZATION AND MARKETING OF UNIVERSITIES

In the era of globalization and increasing competition in the education market, the internationalization and marketing of universities are becoming key elements of management strategy. This collective work offers a comprehensive look at these issues, analyzing both theoretical aspects and practical applications. It is an invaluable source of knowledge for university managers, marketing specialists and students interested in education and promotion.

• Comprehensive approach to the internationalization and marketing of universities
• Practical tips for university management in the era of globalization
• Analysis of the latest trends and marketing strategies
• Case studies of Polish and foreign universities
• Support in building a strong university brand

The book "Internationalization and Marketing of Universities" is a collection of scientific articles and expert analyses that comprehensively discuss issues related to the promotion of universities on the international arena. The authors, outstanding specialists in the field of marketing and education, present proven strategies and tools that allow universities to effectively compete for students and research grants. This publication is a valuable source of information for rectors, vice-rectors, marketing managers and all those involved in the development and promotion of higher education institutions.

In the collective work, we will find a discussion of the most important aspects of internationalization, such as the recruitment of foreign students, the creation of study programs in foreign languages, the building of partnerships with foreign universities and the promotion of universities at educational fairs and international conferences. The authors also analyze the role of social media and other communication channels in building the image of the university as an attractive place to study and conduct research. This book is an invaluable aid for all those who want to effectively implement internationalization and marketing strategies in their university.

The publication, published by the renowned Jagiellonian University Press, is characterized by high editorial and substantive quality. It contains numerous tables, diagrams and illustrations that facilitate understanding of the discussed issues. This book is a must-read for all those who want to stay up-to-date with the latest trends in the field of educational marketing and university management.