MODELS OF WISH COMMUNICATION IN MEDIA - IZEBELLA ŁAWECKA

Discover the fascinating world of wish communication in the age of social media! Izabella Ławecka's book is an insightful analysis of the changing forms and functions of wishes in public and private spaces. Learn how Facebook and other platforms influence the way we express our feelings and build relationships.

• In-depth analysis of wish communication models
• Characterization of the presentation forms of wishes in the media
• Study of interactivity in wish communication
• Presentation of the role of social media in conveying wishes
• Discussion of the influence of Facebook on private and public communication
• Analysis of marketing communication in the context of wishes
• Understanding the sender-receiver process of the act of wishing

The book "Models of Wish Communication in Media" is a comprehensive study that examines how wishes have evolved in the digital age. The author, Izabella Ławecka, analyzes both traditional forms of wishes and those that have emerged in the realm of social media. This work is particularly relevant in the context of the growing importance of online communication in our lives. This publication is a valuable source of knowledge for students, media researchers, and anyone interested in the dynamics of contemporary communication.

In her analysis, Ławecka focuses on the interactivity that is inherent in the nature of social media. The choice of the term "wish communication" instead of "making wishes" aims to reflect the full scope of the description, which includes not only the transmission of wishes, but also their reception, the recipient's reaction, and the stimulus that caused the wishes to be made. Only by considering all these elements does the entire sender-receiver process of the act of wishing come to a close.

The research material consists of posts and comments published on Facebook, both on the profiles of users connected to the author through a network of acquaintances, and on the profiles of well-known brands, public figures, and on popular social profiles. This rich source of data allows for an in-depth understanding of how wishes are communicated and received in various social and marketing contexts. This book is not only an analysis, but also an invitation to reflect on the role of wishes in our lives and culture.

Elipsa Dom Wydawniczy, known for its scientific and popular science publications, gives readers a valuable position that will certainly contribute to a better understanding of contemporary trends in communication. This book is a must-read for anyone who wants to understand how social media shapes our relationships and the way we express our feelings. Discover the fascinating world of wish communication in the digital age and discover how social media influences our lives!