KEY ACCOUNT MANAGER - KRZYSZTOF KAŁUCKI

Discover a practical guide to the world of key account management! The book "Key Account Manager" by Krzysztof Kałucki is an invaluable source of knowledge for anyone who wants to succeed in this demanding role. Learn proven tools and strategies to help you build lasting customer relationships and increase the effectiveness of your work. Whether you are an experienced manager or just starting your career, this book will provide you with valuable tips and inspiration.

• Practical tools for the daily work of a KAM
• Tips on communicating with customers
• Strategies for building lasting business relationships
• Analysis of substantive issues related to the profession
• Author's experience in working with key accounts
• Accessible language without having to reach for specialist literature
• Possibility to read chapters separately

The book "Key Account Manager" is a comprehensive guide that introduces you step by step to the world of key account management. The author, Krzysztof Kałucki, shares his rich experience, presenting practical tools and strategies that you can immediately apply in your daily work. This publication is ideal for people who want to develop their skills in the area of sales and building business relationships.

In the book, you will find a discussion of the most important aspects of the work of a Key Account Manager, from interpersonal communication to commercial negotiations. The author focuses on the practical application of knowledge, presenting specific examples and case studies. Thanks to this, the reader can easily understand how to use the presented concepts in his work. This book is also a valuable source of inspiration for experienced managers who want to look at their actions from a new perspective.

Difin Publishing House, known for its publications in the field of economics and management, guarantees the high substantive quality of the book. "Key Account Manager" is a must-read for anyone who wants to succeed in key account management. With this book, you will gain knowledge and skills that will allow you to build lasting business relationships and increase the effectiveness of your work. Don't wait, reach for this book and start developing your career today!

This book places great emphasis on interpersonal communication, which is the foundation of success in the work of a Key Account Manager. The author discusses various communication models, including non-verbal communication and Neuro-Linguistic Programming (NLP), showing how to effectively communicate with customers and build lasting relationships with them. Thanks to this, the reader will gain skills that will allow him to effectively manage relationships with key accounts and achieve better business results.