UCZTA SZUBRAWCÓW. THE HISTORY OF FOOD SCAMS

Andrzej Fiedoruk's book "Uczta szubrawców" is a fascinating journey through the world of food scams over the centuries. The author describes with extraordinary precision and expertise how food was falsified in antiquity and what manipulations are used today. This is a must-read for anyone who wants to consciously choose food products and avoid the traps of dishonest manufacturers.

• In-depth analysis of historical and contemporary food scams
• Practical advice on how to read labels and choose good quality products
• An insightful look at the marketing mechanisms that influence our food choices
• A story about how the empires of magnates in the food industry were created
• Reflections on the future of nutrition and the role of the conscious consumer

Andrzej Fiedoruk, author of many publications on the subject of cooking, leads the reader with passion and erudition through the labyrinth of food scams. The book "Uczta szubrawców" is not only a collection of facts and anecdotes, but also a valuable guide to a world where not everything is as it seems. The author explains how to distinguish real butter from "butter" that contains very little animal fat, and how to avoid fish injected with nitrites. We also learn what to expect from the term "mix" and too cheap oil or spices.

The book also touches on the promotion of specific diets and components while demonizing others. Every few years, nutritional guidelines change, and consumers pay a fortune for trendy novelties, often harming their health. The author draws attention to the role of marketers in the service of fast food companies and hypermarkets, who influence our behavior and choices, encouraging us to consume more "junk" food.

"Uczta szubrawców" is also a story about how the behavior of innkeepers and restaurateurs has changed over the centuries and what gastro-physics is. The author describes how today's industry giants - often with just an idea and little capital - built their empires and how they dealt with the competition. The book encourages reflection on what nutrition will look like in the future and whether the growing awareness of consumers combined with the development of technology will force food producers and sellers to act in a transparent and ethical manner. Hopefully!

The book "Uczta szubrawców" is a must-read for anyone who wants to consciously choose food products, avoid the traps of dishonest manufacturers and understand the mechanisms governing the food market. It is also a fascinating journey through the history of culinary arts and a reflection on the future of nutrition.

Edition: Księży Młyn Dom Wydawniczy, 2022. Pages: 280, Format: 166x238 mm.