NEW MEDIA IN MARKETING COMMUNICATION ON THE MARKET

Discover the fascinating world of modern marketing strategies! This book is a compendium of knowledge on how to harness the power of the Internet and new media to build a strong brand and effective communication with customers. Learn the tools and techniques that will allow you to succeed in a dynamically changing digital environment. An ideal read for students and marketing practitioners!

• Latest marketing strategies in the digital age
• Tools for measuring the effectiveness of activities in new media
• Factors determining communication in foreign markets
• Results of quantitative and qualitative research from Polish and foreign companies
• Case studies – practical examples of the application of new media
• Knowledge for students of management, marketing and new media
• Comprehensive view of digitization in marketing

The book "New Media in Marketing Communication on the Market" by Małgorzata Bartosik-Purgat is an invaluable source of knowledge for all those who want to understand and use the potential of new media in building customer relationships and achieving market success. The author presents a comprehensive view of marketing strategies that have emerged in response to the widespread access to the Internet and the development of technologies. The publication contains the results of research conducted in over 320 companies operating on the Polish and foreign markets, which allows for a deep understanding of the specifics of marketing communication in various cultural and business contexts.

In the book you will also find practical tips on measuring the effectiveness and efficiency of activities in new media. The author presents a set of tools that allow you to monitor and analyze the results of marketing campaigns, which allows you to optimize strategies and achieve better results. Thanks to the case studies presented in the publication, the reader can see how specific solutions work in practice and what factors influence the success of marketing communication.

This publication is particularly valuable for students of management, marketing and new media, as it offers a comprehensive view of digitization in marketing and allows you to acquire the knowledge necessary to work in a dynamically changing digital environment. The book can be used as a textbook for subjects such as marketing, marketing communication, international marketing and digitization in marketing. Thanks to it, students can acquire practical skills and knowledge that will allow them to operate effectively in the marketing industry.

Scientific Publishing House PWN, known for its high-quality scientific and educational publications, guarantees the reliability and timeliness of the information presented. The book "New Media in Marketing Communication on the Market" is an investment in knowledge that will benefit both students and marketing practitioners. Don't wait, reach for this publication and gain a competitive advantage on the market!