EMPLOYER BRANDING IN COMPETING ON THE LABOR MARKET. THEORY AND PRACTICE

Discover the fascinating world of employer branding, a key element of success in today's competitive business environment. This book provides a comprehensive look at shaping the employer brand, combining theory and practice. Learn how to build a strong and attractive brand that attracts the best talent and gives you a competitive advantage in the labor market. Learn proven strategies and proprietary models to help you effectively manage your employer brand.

• Comprehensive approach to shaping the employer brand
• Theoretical and practical aspects of brand building
• Proprietary model of the relationship between brand and competitiveness
• Breaking down barriers between management sub-disciplines
• Foundation for deepening brand building issues
• Response to the needs of management practice and academic didactics

This book provides a comprehensive approach to the issue of shaping the employer brand, both in a theoretical context, taking into account the process of creating its structure, and in a practical context, resulting from the motivations and scope of activities undertaken by enterprises. The proposed proprietary model of the relationship between shaping the employer brand and competitiveness in the labor market fills an identified cognitive gap in the scope of the relationship between the activities carried out and the effects in the form of impacts on the elements of competitive advantage in the labor market.

This publication breaks down the barriers between management sub-disciplines by referring to concepts, theories and models found in national and international literature, referring both to the employer brand and, more broadly, to the organization's brand. It provides a solid foundation for deepening the issue of building and managing the employer brand, offering the reader the tools and knowledge necessary for effective action in this area.

The book meets the needs of management practice, as well as academic didactics in the field of in-depth analysis of the process of shaping the employer brand conditioning the growth of competitiveness in the labor market. It is a must-read for all HR specialists, managers and students interested in the subject of human resource management and building a strong employer brand. With it, you will gain the knowledge and skills necessary to achieve success in the competitive business world.

Polskie Wydawnictwo Ekonomiczne (PWE) is a renowned publishing house specializing in publications in the fields of economics, management and finance. For years, it has been providing readers with valuable and up-to-date content that supports professional and personal development. By choosing PWE books, you can be sure that you are reaching for a proven and reliable source of knowledge.