EXPERIENCE MARKETING - KATARZYNA DZIEWANOWSKA, AGNIESZKA KACPRZAK

In today's world, where the market for goods and services is crowded and consumers are bombarded with offers, the key to success is to make a product stand out. Experience marketing offers a unique approach, focusing on providing unforgettable experiences that build lasting relationships with the brand. This book is a compendium of knowledge for anyone who wants to understand and harness the potential of experience marketing.

• Understanding the concept of experience marketing
• Practical examples of application in various industries
• Inspiration for marketing and promotion departments
• Knowledge for product and brand managers
• Benefits of building positive associations with the brand
• Mechanisms for triggering product desire
• Application in building customer loyalty

The book "Experience Marketing" by Katarzyna Dziewanowska and Agnieszka Kacprzak is a comprehensive study that introduces the reader to the world of marketing, where emotions and experiences matter. The authors, lecturers at the University of Warsaw, share their knowledge and experience, analyzing examples of well-known brands such as Apple to show how to effectively build positive associations with the brand and increase customer loyalty.

This publication is an invaluable source of inspiration for all those involved in marketing, promotion, as well as for management staff. Thanks to it, you can understand how important it is to provide customers not only with high-quality products, but also with unforgettable experiences that will make them want to return to a given brand. Experience marketing is the future of business, and this book is the key to understanding it.

This book is an excellent source of knowledge for employees of marketing, promotion, creative agencies, product managers, brand managers and management staff. Thanks to it, you can understand how important it is to provide customers not only with high-quality products, but also with unforgettable experiences that will make them want to return to a given brand. Experience marketing is the future of business, and this book is the key to understanding it. Dr. Katarzyna Dziewanowska and Dr. Agnieszka Kacprzak lecture at the Faculty of Management of the University of Warsaw and are associated with the Department of Marketing and the Department of Psychology and Sociology of Management.

Edition: Pages: 192, Format: 237x173 mm, Year: Year of publication: 2013, cover: paperback, Publisher: Wydawnictwo Naukowe PWN, Number of pages: 192, Cover: paperback, Format: 237x173 mm. The book can be a source of inspiration for employees of marketing, promotion, creative agencies, product managers, brand managers and management staff.