RELATIONSHIP MARKETING IN THE AGE OF DIGITAL TECHNOLOGIES

Step into the fascinating world of relationship marketing, where modern technologies become the key to building lasting relationships with customers. This book is a compendium of knowledge that will introduce you to the secrets of building and managing relationships in the era of the fourth industrial revolution. Discover how to use innovative marketing communication tools to effectively reach modern customers and meet their expectations.

• Comprehensive knowledge of relationship marketing.
• Modern methods and tools of marketing communication.
• Confrontation of relationship marketing, market communication and new technologies.
• Knowledge about changes in customer behavior and expectations in the digital age.
• Innovative opportunities to conduct market communication.
• Practical tips for students, researchers and practitioners.

In today's world, where technology plays a key role, relationship marketing is evolving in a dynamic way. This book analyzes how changes in the digital sphere affect the building and maintaining of customer relationships. Learn how to use modern tools such as social media, e-commerce platforms and mobile applications to effectively communicate with customers and build their loyalty.

This monograph combines theory and practice, offering both students and practitioners valuable knowledge about relationship marketing in the context of digital technologies. You will find case study analyses, examples of successful strategies and practical tips to help you implement innovative solutions in your company. Discover how to use data and analytics to better understand your customers and adapt your marketing activities to them.

Polskie Wydawnictwo Ekonomiczne (PWE) is a reputable publishing house specializing in publications in the fields of economics, management and finance. For years, it has been providing readers with high-quality scientific and popular science publications that are a valuable source of knowledge for students, researchers and practitioners. PWE cares about the high substantive level of its publications, cooperating with outstanding specialists from various fields. By choosing a PWE book, you can be sure that you are receiving reliable and up-to-date information that will help you develop your knowledge and skills.

This book is an invaluable source of knowledge for anyone who wants to understand how to build and manage customer relationships in the age of digital technologies. Regardless of whether you are a student, researcher or practitioner, this monograph will provide you with the necessary tools and knowledge to operate effectively in the dynamic world of relationship marketing.

Technical parameters:

Number of pages: 340

Cover: paperback

Format: 238x163 mm

Year of publication: 2023