SOURCES OF COMPETITIVE ADVANTAGE OF ENTERPRISES

In today's dynamic business world, where competition is constantly increasing, it is crucial to understand what factors determine the success of enterprises. The book "Sources of Competitive Advantage of Enterprises" by Mateusz Janas is a compendium of knowledge for anyone who wants to explore the secrets of building a lasting market position. This publication is an invaluable source of inspiration and practical advice for micro, small and medium-sized enterprises that are looking for ways to stand out and gain a competitive advantage.

• Comprehensive analysis of strategies and competitive factors.
• Practical advice for SMEs.
• Unique strengths and innovation as the basis for success.
• Effective management of human resources.
• Adaptation to a changing economic environment.
• Building a desirable position in national and global markets.

The author, Mateusz Janas, in his monograph, thoroughly analyzes how Polish enterprises can achieve success by relying on unique strengths and innovation. In the era of globalization and intense competition, gaining a market advantage becomes the main task for many industries, including the furniture sector in Poland. The publication offers a comprehensive overview of strategies and competitive factors that enable companies to stand out in the market, including price and quality factors, advanced technologies, effective management of human resources, and the ability to adapt to a rapidly changing economic environment.

This book is an indispensable compendium for anyone interested not only in survival or development in the SME sector, but also in building and gaining a desirable position in national and global markets. It indicates the main sources of competitive advantages that are the basis for success. This monograph is particularly useful for students, managers and entrepreneurs who want to understand the mechanisms governing the market and compete effectively in a dynamic business environment. This publication is a valuable source of knowledge and inspiration for all those who strive to achieve success in business.

The Jagiellonian University Publishing House, known for its high-quality scientific publications, puts into the hands of readers a valuable item that will certainly contribute to the development of the Polish economy. This book is not only a theoretical analysis, but also a practical guide that will help companies build a lasting competitive advantage. The 156x240 mm format makes the book handy and easy to read, and the year of publication 2024 guarantees the timeliness of the information presented.