FROM Z TO A. HOW DID WE DO IT? V.2 - COLIN BRYAR, BILL CARR

Discover the fascinating success story of Amazon, from its humble beginnings in a garage to a global giant. This book is not just a story about the company, but also a practical guide that reveals the secrets of its extraordinary growth. Learn how Amazon's 14 leadership principles translate into everyday decisions and how you can apply these principles in your business, regardless of its size.

• Practical guide for entrepreneurs and managers.
• Detailed analysis of Amazon's 14 leadership principles.
• Insight into the organizational culture based on customer obsession.
• Inspiration to create innovations and strive for operational excellence.
• A story about a company that revolutionized the world of e-commerce.

„From Z to A” is a book that combines elements of a practical business guide with a fascinating story about the inner workings of one of the most innovative companies in the world. The authors, Colin Bryar and Bill Carr, share their experiences and knowledge gained while working at Amazon, offering readers a unique insight into the decision-making processes and strategies that contributed to the company's success.

The book analyzes Amazon's four fundamental assumptions: customer obsession, long-term thinking, a focus on creating inventions, and operational excellence. These principles, combined with the 14 leadership principles, create a coherent value system that drives innovation and allows the company to continuously develop. Learn how these principles can be applied in other companies, regardless of their size and industry.

„From Z to A” is a must-read for anyone who wants to understand how Amazon works and what lessons can be learned from its success. It is an inspiring story about how passion, innovation and customer focus can transform a small company into a global leader. The book offers practical tips and concrete examples to help you implement Amazon's principles in your business and achieve success.

Technical data: Pages: 400, Format: 153x217 mm, Year of publication: 2025, Binding: paperback, Publisher: Sine Qua Non.