STRATEGIC PLANNING IN THE ENTERPRISE

Strategic management is a key element for the success of any enterprise, regardless of its size or industry. The book "Strategic Planning in the Enterprise" is a comprehensive guide to the world of business strategies, which will help managers, entrepreneurs, and students understand and effectively implement the strategic planning process.

• In-depth analysis of the basics of strategic management.
• Many methods for creating a strategic plan.
• Professional and comprehensive strategic analysis.
• Building a strategic plan for the entire enterprise and its strategic business units.
• Strategy variants adapted to specific situations.
• Advantages and disadvantages of different development paths.
• Connections between strategic decisions made in different areas of the enterprise.
• Examples of application of the discussed methods in practice.

The book was published by the Polish Economic Publisher, which guarantees its high quality and reliability. It is a publishing house with many years of experience, specializing in publications in the fields of economics, management, and finance. PWE has been supporting the development of Polish science and economic education for years, offering readers access to the latest knowledge and practical tools.

"Strategic Planning in the Enterprise" is the ideal read for those who want to understand how to effectively manage a company in a dynamically changing environment. The book discusses numerous examples of the application of the discussed methods in practice and includes exercises that teach how to use them. Thanks to this, the reader can not only acquire theoretical knowledge but also practical skills that will allow them to carry out effective strategic planning in their enterprise.

This publication is especially recommended for lecturers and students of economic, management, and production engineering courses, as well as for current and future entrepreneurs, managers, and management staff in companies. Regardless of the level of advancement, every reader will find valuable tips and inspiration that will help them create and implement effective business strategies. Discover the basics of strategic management and create a plan that will ensure the success of your company!

This paperback publication has 272 pages with a format of 16.5x24 cm. Published in 2016 by the Polish Economic Publisher, it offers a comprehensive introduction to the world of strategic planning. Ideal for students of economics, management, and production engineering, as well as for business practitioners.