MARKETING IN BUSINESS ACTIVITY

Discover the world of marketing and advertising with this textbook, created specifically for upper secondary school students. Acquire the knowledge and skills necessary to operate effectively in the economic industry. Learn the secrets of market analysis, marketing campaign planning, and building lasting customer relationships.

• Market understanding: Learn to analyze customer needs and identify trends.
• Marketing planning: Develop effective promotion and advertising strategies.
• Law in marketing: Learn the regulations governing marketing activities.
• Trade decisions: Make informed decisions based on statistical analysis.
• Practical exercises: Apply theory in practice through numerous examples and tasks.
• Market research: Acquire knowledge in the field of market research and analysis.
• Trade skills: Develop your trade skills.

The textbook "Marketing in Business Activity" is a comprehensive source of knowledge for future trade technicians and salespeople. It contains content from the first part of qualification A.22 (Organizing advertising and marketing activities). The book presents in an accessible way issues related to market research and analysis, as well as compliance with laws governing marketing activities. It allows students to acquire skills in making trade decisions based on statistical analysis and developing a marketing plan.

The authors of the textbook supported their knowledge with numerous examples and exercises to teach job candidates how to apply theory in practice. With this textbook, you will acquire the necessary skills to start a career in marketing and trade. You will also learn about the legal aspects of conducting marketing activities, which is crucial in today's competitive business world.

This textbook is not only a collection of theoretical knowledge, but also a practical tool that will help you acquire the skills necessary to achieve success in the marketing industry. You will master market analysis techniques, create effective advertising campaigns, and build lasting customer relationships. Take this opportunity to become an expert in the field of marketing and trade!