POLITICS WITH A FACE. PERSONALIZATION OF PARLIAMENTARY ELECTION CAMPAIGNS

The book "Politics with a Face. Personalization of Parliamentary Election Campaigns" is a fascinating analysis of the process of personalization of Polish election campaigns in the years 1993-2011. The author focuses on the growing role of political leaders in the electoral discourse, at the expense of focusing on parties and political issues. It is a must-read for anyone interested in modern democracy and the mechanisms of election campaigns.

• Media analysis: Content of Gazeta Wyborcza and Rzeczpospolita
• Strategic analysis: Content of television election broadcasts
• Empirical research: Unique research on personalization
• Growing role of leaders: Confirmation of the thesis of personalization in the presentation of politics
• For humanists: Media scholars, political scientists, sociologists
• For students: Observers of politics
• Transformations of democracy: Context of election campaigns

The publication of the University of Silesia Publishing House is not only a collection of analyses, but also an insightful study of the changes taking place in modern democracy. Based on extensive empirical material, the author shows how the way of political communication is changing and what consequences the growing role of political leaders entails. This book is a valuable source of knowledge for all those who want to understand the mechanisms of election campaigns and their impact on society.

This book is addressed to a wide audience - from students and scientists dealing with political communication, to political observers and all those interested in the changes in modern democracy. Thanks to the accessible language and rich empirical material, this reading is not only informative, but also inspiring. It allows you to understand how the way of conducting election campaigns is changing and what challenges modern democracy faces.

The University of Silesia Publishing House has been specializing for years in publishing valuable scientific works from various fields of humanities and social sciences. The book "Politics with a Face" fits perfectly into this profile, offering readers an insightful analysis of an important and current topic. Thanks to careful editing and high editorial quality, this publication is a valuable source of knowledge for all those who want to broaden their horizons and understand the mechanisms of modern politics.

This book is not only an analysis, but also an invitation to reflect on the condition of modern democracy and the role of political leaders in shaping public opinion. Based on extensive empirical material, the author shows how the way of political communication is changing and what consequences the growing role of political leaders entails. It is a must-read for anyone who wants to understand the mechanisms of election campaigns and their impact on society. The publication has 1688 characters.