POLISH JOURNALISTIC VLOGS ON YOUTUBE - BARBARA PAJCHERT

Barbara Pajchert's book is an important voice in the discussion about the development of video communication in social media. It is a valuable read for both video creators and researchers in this field. The author analyzes the phenomenon of journalistic vlogs on Polish YouTube, filling a research gap in this area. This publication makes a significant contribution to research on media and social communication.

• Analysis of journalistic vlogs on Polish YouTube
• Contribution to research on media and social communication
• Important reading for video creators and researchers
• Reflection on the development of video communication in social media
• Filling a research gap in the field of journalistic vlogs

The author is part of an important reflection and discussion on activities that can support the development of video communication in social media, and is also an extremely important read for video creators and researchers on these issues. This work, which is part of current discussions on the role of new technologies in society, makes a significant contribution to scientific research in the field of media and communication. Awareness of the professionalization of vlogs, the need for creators to build their own brand, is growing, but awareness of the factors that determine the differentiation of a given creator among the multitude of other emerging content is not sufficient in all aspects of this process.

One of the forms of publication available on YouTube are vlogs, which, according to the author, are a form of online communication that "integrates video with an original narrative, allowing the presentation of one's own opinions, analyses and observations." This form of narration has become an attractive tool for many journalists to interact with the audience, "free from editorial restrictions as well as political and economic pressures." This observation became the reason for her to work on a dissertation touching on the phenomenon of vlogs (video blog), contextualized to selected examples of Polish journalists. Thus, the author fills a research gap in this area (a poorly recognized topic) with an interesting and exciting work, contributing her own theoretical contribution to the discipline of social communication and media science.

The book, published by Petrus Publishing in 2025, has 438 pages and a format of 172x238 mm. The cover is paperback. It is a must-read for anyone interested in social media, journalism and video communication. This publication offers a unique look at the phenomenon of journalistic vlogs in Poland, analyzing their role and impact on contemporary media.