POLISH ELECTIONS 2014-2015. NATIONAL CONTEXT. VOLUME 1

The book "Polish Elections 2014-2015. National Context. Volume 1" is a detailed analysis of election campaigns in Poland in 2014-2015. The authors focus on the strategic direction of individual campaigns, the role of mass media in political communication, and the personalization of campaigns, with particular emphasis on women in the role of political leaders. This is a must-read for students of political science, journalism, and anyone interested in the mechanisms of contemporary politics.

• Analysis of the strategic direction of campaigns
• The role of mass media in political communication
• Personalization of election campaigns
• Campaign exposure of female leaders
• Detailed studies and case studies
• National context of elections in Poland
• Hardcover edition

Mariusz Kolczyński, PhD in humanities in the field of political science, director of the Institute of Political Science and Journalism at the University of Silesia in Katowice, is the author of numerous publications in the field of political communication, communication strategies, and political marketing. His rich academic and research experience guarantees a high substantive level of the presented analyses.

The University of Silesia Publishing House, known for high-quality scientific publications, provides readers with a publication that is a valuable source of knowledge about the Polish political scene. The hardcover ensures the durability and aesthetic appearance of the book, making it an ideal addition to any library.

This book is not only an analysis of past events but also a tool for understanding contemporary political mechanisms. Thanks to it, the reader can better interpret media messages, evaluate political strategies, and understand the role of leaders in the electoral process. It is an investment in knowledge that pays off in every aspect of social and political life.

Format 179x254 mm, 384 pages, hardcover. Year of publication: 2017. University of Silesia Publishing House. ISBN: None.