BEYOND THE CINEMA SCREEN. POSTMEDIAL CONTEXTS OF ANIMATION

In the fascinating post-media world, where the boundaries between media blur and animation goes beyond the traditional limits of cinema, the question arises about new contexts and possibilities. This book is a guide to this new era, exploring animation in the context of GIFs, immersive installations and data visualizations. Immerse yourself in an analysis that combines theory with practice, from amateur productions to commercial projects and avant-garde experiments.

• New perspective on animation in the post-media era
• Analysis of various forms of animation outside the cinema
• Theoretical and historical view of media evolution
• Guide to selected media of the post-media era
• Revision of the past based on a modern conceptual apparatus
• Inspiration for further exploration in the audiovisual field

The monograph by Michał Bobrowski and Radosław Bomba sets itself an ambitious goal: mapping animation in the post-media landscape. In this landscape, media function as disturbed genres, which allows for the analysis of various historical lines, from video clips to animations after cinema. The authors draw on a wide range of theoretical references, which is essential to understanding an area that defies traditional categorizations.

The book is a guide to media that redefine the concept of medium. The authors propose a new look at the past, revealing the illusory stability of older forms. They also open up space for further research on the social circulation of images and sounds, and propose a new audiovisual contract that enhances marginalized sound.

This publication is not only a catalog, but also a theoretical and historical guide that provokes reflection on the changing meaning of the medium. The authors invite you to explore new areas, offering a fresh look at animation and its role in post-media culture. According to the review by Dr. habil. Mirosław Filiciak, professor at SWPS, this book is an inspiring invitation to further questions about the future of audiovisuality.

UMCS Publishing House presents this monograph as an important contribution to understanding contemporary media and their evolution. This book is aimed at students, researchers and anyone interested in new technologies and visual culture. It is a must-have for anyone who wants to understand how animation transforms our perception of reality.