FAREWELL TO MACKEREL

Discover the fascinating world of advertising and international corporations in the light, brilliant, and entertaining book "Farewell to Mackerel." Marcin Mroszczak, the creator of iconic commercials and long-time Creative Director of DDB, one of the most awarded Polish advertising agencies, shares witty stories from his professional life.

• Engaging anecdotes from life in advertising
• Interactive form with the ability to view inspiring advertisements
• Light and entertaining writing style
• Insight into the behind-the-scenes of international corporations
• Inspiration for people involved in marketing and advertising
• Interesting read for anyone interested in business and creativity

"Farewell to Mackerel" is not just a collection of funny stories but also a valuable insight into the mechanisms governing the world of advertising. Marcin Mroszczak recounts his experiences, successes, and failures with humor and distance, showing the reality of working in an advertising agency. The book is interactive, allowing the reader to view inspiring advertisements and delve even deeper into the world of marketing.

The author, Marcin Mroszczak, is a well-known and respected figure in the advertising industry. His creative ideas and innovative approach have contributed to the success of many advertising campaigns. As Creative Director of DDB, Mroszczak had the opportunity to work with the largest brands and observe the changes in the business world up close. His experience and knowledge make "Farewell to Mackerel" a must-read for anyone who wants to understand how advertising works and what challenges modern marketers face.

The book was published by the Association of Polish Writers in 2025 and has 176 pages. The paperback binding makes it light and handy, ideal for reading on the go or in your free time. "Farewell to Mackerel" is an excellent choice for those looking for an inspiring and entertaining read about the world of advertising and business.