ENTERPRISE IN INTERNATIONAL BUSINESS MARIAN GORYNIA

Discover an exceptional publication that analyzes the behavior of enterprises in international economic cooperation. This book is an invaluable source of knowledge for students and practitioners of international business, offering a comprehensive look at the processes of foreign expansion.

• Up-to-date knowledge on international economic cooperation
• In-depth analysis of factors influencing the foreign expansion of companies
• Practical methods for selecting the optimal form of activity in foreign markets
• Theoretical concepts explaining the foreign expansion of companies
• Comprehensive approach to the foreign expansion of enterprises from an interdisciplinary perspective

In today's market economy, characterized by the free flow of goods and services, enterprises play a key role in the processes of internationalization. Increasingly, companies, in addition to operating in their domestic markets, undertake expansion into foreign markets, which requires a strategic approach and in-depth knowledge of the specifics of international business.

Marian Gorynia's book is well-grounded in the most important theoretical concepts explaining the foreign expansion of companies and takes into account the latest world literature. The author discusses the factors that encourage companies to enter foreign markets, the possible forms of activity, and the methods used to select the optimal form of foreign expansion. It is an invaluable source of knowledge for students studying in fields related to international economic cooperation (international economic relations, international business, international logistics). The book is also useful for teachers conducting didactics in this field.

The publication is of value beyond the existing scientific assessments of the internationalization process of enterprises. In Polish economic literature, it is one of the few comprehensive analyses of the multifaceted foreign expansion of enterprises from an interdisciplinary perspective, in which - which is very important - an incremental method of presenting content has been adopted. The work is characterized by research consistency, as well as coherence and transparency, which is of great importance for the dissemination of its content both in the academic environment and among employees of companies operating in the field of international business. It is an excellent analytical material and a guide when planning methods and ways of foreign expansion of Polish enterprises.

Prof. Dr. habil. Bogusława Drelich-Skulska

Edition: Pages: 504, Format: 166x237 mm

Year: Year of publication: 2021, binding: paperback

Publisher: Scientific Publishing House PWN

Number of pages: 504

Binding: paperback

Format: 166x237 mm