TRANSFORMATIONS OF MODERN SERVICE MARKETS MACIEJ CZAPLEWSKI

Enter the fascinating world of modern service markets, where dynamic changes and innovations shape our reality. Maciej Czaplewski's book is a compendium of knowledge about the transformations taking place in the service sector, analyzing key trends and challenges faced by businesses and consumers. It is a must-read for anyone who wants to understand the mechanisms governing the modern economy.

• In-depth analysis of transformations in the service market
• Insightful look at innovations and technologies
• Practical tips for businesses and consumers
• Up-to-date data and statistics
• Clear language and clear structure
• Valuable reading for students, scientists and practitioners
• Comprehensive approach to the topic

The telecommunications service market (TSM) specializes in providing information and communication services. Initially, it had networks that allowed it to provide traditional information transmission services, such as voice and SMS services. As a result of rapid technological progress, traditional telecommunications networks have been increasingly replaced by modern information and communication networks, which has made it possible to expand the range of traditional information and communication services with innovative services enabling the transmission of voice, data and images.

The modern network infrastructure and the competences of telecommunications operators allow not only the exchange of information between people, but also between people and objects, and between objects (the so-called Internet of Things). The expansion of modern information and communication networks is carried out not only by telecommunications operators, but also by other operators with their own networks, e.g. internet operators. This leads to important transformations in the structure of operators providing information and communication services, the structure of networks and the information and communication services provided, and the structure of demand for information and communication services.

Therefore, one can speak of a specific megatrend in the transformations of the TSM. This means that in relation to the TSM, numerous new issues arise that need to be identified and resolved. This book is an invitation to a deeper understanding of these processes and challenges that shape the future of service markets. The author, Maciej Czaplewski, analyzes complex mechanisms with passion and erudition, offering the reader not only theoretical knowledge, but also practical tips and inspiration for action.

The Scientific Publishing House of the University of Szczecin presents a publication that is an important contribution to the development of knowledge about modern service markets. This is a must-read for students, scientists, entrepreneurs and anyone interested in the dynamic changes taking place in the economy. Pages: 140, Format: 238x174 mm. Year of publication: 2025, cover: paperback.