MARKETING CHANNELS - COLLECTIVE WORK

Discover the fascinating world of marketing channel management! This book is a compendium of knowledge that will introduce you to the intricacies of the processes of delivering products and services to the end user. Learn the secrets of the effective operation of individual channel members and the channel as a whole. Ideal reading for students, practitioners and anyone interested in marketing.

• Comprehensive approach to marketing channel management
• Practical tips for effective action in channels
• Analysis of the needs of end users
• Collection of mutually influencing organizations
• PWN Publishing House guarantees quality
• 651 pages full of knowledge
• Format 170x241 mm ideal for reading

The book "Marketing Channels - Collective Work" is a must-read for anyone who wants to understand how to effectively manage the process of delivering products and services to the customer. The authors emphasize satisfying the needs of end users, which is crucial for the success of any enterprise. This publication is a collection of mutually influencing organizations that are involved in the process of delivering value to the customer.

In marketing channel management, it is crucial to understand how the individual elements of the channel affect each other. This book analyzes these dependencies, showing how to optimize the performance of each channel member to achieve maximum efficiency. As a result, the reader gains practical tools to manage marketing channels in their company.

PWN Publishing House, known for its high-quality scientific and educational publications, guarantees the reliability and timeliness of the presented knowledge. This book is the result of the collective work of experts in the field of marketing, which ensures a comprehensive and multifaceted approach to the topic. As a result, the reader receives a solid theoretical basis as well as practical tips that they can immediately apply in their work.

The book has 651 pages, which ensures a thorough discussion of all aspects of marketing channel management. The 170x241 mm format makes the book comfortable to read and easy to carry. The paperback binding is durable and aesthetic, which means that the book will last a long time.