CRM CLASS TOOLS AS INSTRUMENTS FOR SMES - RAFAŁ SZYMAŃSKI

Discover how CRM systems can revolutionize customer relationship management in the micro, small, and medium-sized enterprise sector. This monograph by Rafał Szymański is a compendium of knowledge on the implementation and use of CRM tools tailored to the specific needs of SMEs. Learn about concepts, research, and practical tips to help you increase your company's competitiveness.

• Comprehensive analysis of CRM systems for SMEs
• Practical tips for CRM implementation
• Research on the expected usability features of CRM systems
• Customization of CRM tools to the needs of SMEs
• Current state of knowledge in the field of managing relationships with business partners
• Increased competitiveness through innovative solutions

Rafał Szymański's monograph is the result of in-depth research and analysis aimed at developing a concept for the implementation and use of CRM class systems in companies in the micro, small, and medium-sized enterprise sector. The author hypothesizes that the specificity of CRM systems makes it difficult to create a universal IT tool for SMEs, so he focuses on adapting the offer to the individual needs of enterprises.

In the book, you will find answers to questions regarding the current state of knowledge of SMEs in the field of managing relationships with business partners, as well as the results of research aimed at determining the expected usability features and functional areas of a potentially implemented CRM system. The author also analyzes how CRM systems can contribute to increasing the competitiveness of enterprises and implementing innovative solutions.

The Scientific Publishing House of the University of Szczecin presents this publication as a valuable source of knowledge for entrepreneurs, managers, and IT specialists who want to effectively use CRM systems in their business. This book is a practical guide that will help you understand the essence of CRM and implement it in your company, regardless of its size.

Publication details:

Pages: 194

Format: 171x248 mm

Year of publication: 2025

Binding: paperback

Publisher: Scientific Publishing House of the University of Szczecin