THE HOUSE OF GUCCI. THE POWER OF FASHION, THE MADNESS OF MONEY

Discover the chronicle of the extraordinary power of the Gucci dynasty and its equally extraordinary downfall. Immerse yourself in a world of glitz, glamour and intrigue that led to the collapse of one of the most famous family fashion businesses.

• Captivating story about the rise and fall of the Gucci dynasty
• Behind the scenes of the fashion world with icons such as Tom Ford, Sophia Loren and Jackie Kennedy Onassis
• The story of murder and scandal that shook the fashion world
• Business analysis pointing out the weaknesses of family empires
• Psychological portrait of Patrizia Reggiani Martinelli and her motivations

In 1993, the luxury brand Gucci was on the verge of bankruptcy due to Maurizio Gucci's poor decisions. Two years later, Maurizio was murdered, and his ex-wife Patrizia Reggiani Martinelli was convicted of orchestrating the murder. Did Patrizia order the murder because of financial problems or out of jealousy of Maurizio's new love? Or did she not do it at all?

Sara Gay Forden takes us behind the scenes of the most famous fashion house, revealing the hidden passions, power and weaknesses of the Gucci family. A fast-paced story of fashion, big money and a heartbreaking tragedy that captivates from the first page. Learn about the creation, near-collapse and subsequent rebirth of a fashion dynasty that forever changed the face of the fashion world.

The book shows how even large, thriving family businesses cannot survive without professional management and external capital. The author depicts the characters with extraordinary precision and captures details, creating a multi-layered story that sheds light on the secrets of the Gucci family and the bitter disputes that tear it apart. A fascinating read for anyone interested in fashion, business and the history of one of the most influential families in the world.

Sara Gay Forden spent more than fifteen years reporting on the Italian fashion industry from Milan, describing the fates of many brands, including Gucci, Armani, Versace, Prada and Ferragamo. She currently works in Washington at Bloomberg News, leading a team dealing with lobbying and the challenges facing large technology companies such as Amazon, Facebook and Google. Learn about the world of fashion and the intrigues that led to the tragedy in the Gucci family.