EFFECTIVE ADVERTISING ON FACEBOOK AND INSTAGRAM 2ND EDITION

Discover the secrets of effective advertising on social media! Facebook and Instagram are powerful marketing tools that, when used properly, can bring spectacular results. This book is your guide to the world of Meta ads, thanks to which you will master the rules of effective promotion of products and services.

• Up-to-date knowledge about ads on Facebook and Instagram
• Practical tips from an experienced specialist
• Comprehensive discussion of technical and strategic aspects
• Rules for configuring and optimizing ads
• Effective reach to the right users
• Mastering the Meta ad manager

Artur Jabłoński, the author of the book, has been successfully running advertising campaigns on social media for years. He shares his experience, presenting proven methods and strategies that work regardless of the constant changes in the Meta ad manager panel. With this book, you will learn how to use the potential of Facebook and Instagram to promote your brand.

The book discusses both the technical aspects of creating ads and the strategic approach to campaign planning. You will learn how to configure ads, optimize their performance and reach the right audience. You will learn the rules that will allow you to effectively use your advertising budget and achieve your marketing goals.

OnePress/Helion publishing house guarantees high-quality content and a practical approach to the topic. The book is aimed at everyone who wants to advertise effectively on Facebook and Instagram, regardless of their level of experience. Whether you are a novice entrepreneur or an experienced marketer, this book will provide you with the knowledge and tools you need to succeed in social media.

Edition details:

Pages: 288

Format: 208x139 mm

Year of publication: 2025

Cover: paperback