YOU AND YOUR PROFILE. IDENTITY AFTER AUTHENTICITY - HANS-GEORG MOELLER, PAUL J. D'AMBROSIO

This book is not a warning or a lament, but an attempt to describe a new reality in which image culture dominates. The image interests not only politicians and influencers, but millions of people care about their profile, even those who resist the digital world.

• New perspective on image culture
• Analysis of the influence of the image on identity
• Critical view of authenticity in the digital age
• Considerations on the pressure of viewers and self-creation
• Possibility of reconciling transparency with the protection of privacy
• Distance to one's own image

In the past, the world encouraged physical meetings, and identity was built through the discovery of the authentic self. Today, we observe others, often anonymous, and the basis of identity is the image. We not only use algorithms, but also check rankings, opinions and comments.

Image culture is criticized for its artificiality, but this assessment is based on the application of old criteria. Taking care of the image means seeking attention and being subject to pressure, but also consciously creating oneself. Identity does not have to be a cage, and profiling allows you to reconcile transparency with the protection of privacy.

The series "Who is Man?" invites scholars and thinkers to discuss man. Launched with the publication of Abraham J. Heschel's book, it provides a platform for the exchange of ideas for all those for whom the question of man is key. It is an attempt to understand contemporary identity in the context of image culture and digital reality.

The University of Łódź Publishing House presents a book that encourages reflection on identity in the digital age. The authors, Hans-Georg Moeller and Paul J. D'Ambrosio, analyze how image culture influences our perception of ourselves and others. It is a must-read for anyone who wants to understand the modern world and their place in it.