THE IMAGE OF THE MUNICIPALITY AND ITS PROTECTION - NATALIA MRUKOWSKA

Discover the fascinating world of building and protecting the image of a municipality! Natalia Mrukowska's book is a comprehensive compendium of knowledge for anyone involved in territorial marketing, public administration, and cooperation with local governments. Learn effective strategies for creating a positive image of the municipality and methods for protecting it from negative actions.

• Comprehensive analysis of the municipality's image issues
• Practical tips on creating the municipality's brand
• Detailed discussion of the role of the logo and visual identification
• Examples of violations of the municipality's image and ways to respond
• References to research of sociological and economic nature
• Addressed to people from administration, marketing, and law
• Hardcover and high quality edition

In the book "The Image of the Municipality and Its Protection," the author presents a detailed analysis and categorization of important issues regarding the image of the municipality and its protection. She discusses building the image of the municipality, creating a brand and branding, as well as advertising campaigns in shaping the image and the role of the logo as an element of the municipality's visual identification. The image is treated as a personal asset of the municipality, the concept of a legal person's personal asset and its legal nature, as well as the municipality's visual identification, promotional slogans and advertising slogans are analyzed.

The publication discusses in detail the protection of the municipality's image, presenting measures to protect personal assets, examples of image violations and areas of visual identification. It also contains information on claims in the event of violations. The publication refers not only to the legal understanding of the image, but also to the context of sociological and economic research, especially in the field of marketing and promotion. This approach to the topic presents a wider range of premises and conditions that a local government unit is guided by in creating and using its image.

This book is intended for people involved in creating the image of local government units and the image in territorial marketing. It will also be of interest to lawyers and legal advisors cooperating with local governments and representatives of the science of law, economics, or sociology. The publication has 215 pages, the format is 210x148 mm, it was published in 2020 by Wolters Kluwer and has a hardcover, which guarantees its durability and aesthetic appearance.

By choosing this book, you gain comprehensive knowledge about building and protecting the image of the municipality, supported by legal, sociological and economic analyzes. It is an indispensable tool for anyone who wants to effectively manage the image of their local government unit and achieve success in territorial marketing. Natalia Mrukowska is a recognized expert in the field of image, which guarantees the high quality and practical application of the knowledge contained in the book.