HIGH-IMPACT CONTENT MARKETING: STRATEGIES TO MAKE YOUR CONTENT INTENTIONAL, ENGAGING AND EFFECTIVE

Unlock the secrets to creating content that grabs attention and drives real results! This book is a comprehensive guide for anyone looking to master the art of content marketing. Boost your conversion rates and build lasting customer relationships with proven strategies.

• Increase audience engagement with effective content
• Master content distribution across various channels
• Explore examples of top content marketing campaigns
• Tailor content to different stages of the customer journey
• Build relationships with customers and increase brand awareness
• Improve conversion rates with strategic content marketing

Purna Virji, a world-renowned content marketing expert, shares her proven methods for creating engaging video, audio, and social media content. Learn how to create content that your audience will eagerly anticipate. Discover techniques for distributing content across various channels, such as websites, blogs, emails, and social networks, to maximize reach, engagement, and impact.

This book offers easy-to-implement tips, inspiring examples of content marketing campaigns from brands like Patagonia, Microsoft, Spotify, and Google, as well as interviews with leading industry experts from around the world. You'll also find practical advice on tailoring content to different stages of the customer journey, ensuring the long-term success of your content marketing strategy.

"High-Impact Content Marketing" is your key to success in today's digital world. Whether you're a novice marketer or an experienced professional, this book provides you with the essential tools and knowledge to create content that truly works. See for yourself how a strategic approach to content marketing can increase brand awareness, build lasting customer relationships, and improve conversion rates.

Original title: High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective. Translator: Aleksandra Paziewska. Edition: Pages: 350, Format: 164x239 mm. Year: Year of publication: 2024, cover: paperback. Publisher: Wydawnictwo Naukowe PWN. Number of pages: 350. Cover: paperback. Format: 164x239 mm.