INFLUENCER MARKETING IN THE AGE OF NEW MEDIA

Discover the fascinating world of influencer marketing in the era of dynamically developing social media. This book is a compendium of knowledge for anyone who wants to understand the phenomenon of influencers and their impact on modern business. Learn effective strategies and tools that will allow you to harness the potential of influencer marketing to build a strong brand and a loyal community.

• Understanding the role of influencers in new media
• Effective strategies for influencer marketing
• Building a strong brand with the help of influencers
• Harnessing the potential of social media
• Analyzing the effectiveness of influencer marketing campaigns
• Examples of successful campaigns and case studies
• Tips for companies and influencers

Social media has revolutionized the way companies communicate with customers. Influencer marketing has become one of the most effective tools in the arsenal of modern marketers. The book "Influencer Marketing in the Age of New Media" is a comprehensive guide that will help you understand the workings of this dynamic area and use its potential to achieve success.

Learn about the history of influencer marketing, from its beginnings to modern trends. Find out how to choose the right influencers to work with, how to build relationships with them, and how to measure the effectiveness of campaigns. Gain the knowledge you need to avoid common mistakes and achieve your desired business goals.

The University of Lodz Publishing House, known for its high-quality scientific and popular science publications, presents this book as a valuable source of knowledge for students, marketers and anyone interested in the subject of influencer marketing. The publication combines theory with practice, presenting numerous examples of successful campaigns and case studies that illustrate the issues discussed.

Don't miss the opportunity to delve into the secrets of influencer marketing and harness its potential for the development of your brand. Order "Influencer Marketing in the Age of New Media" today and become an expert in this dynamically developing field!