MARKETING AND LOGISTICS MANAGEMENT

Discover an innovative approach to marketing and logistics management with the book by Sabina Kauf, Marzena Kramarz, and Adam Sadowski. This unique publication combines the perspective of sustainable development with the latest business trends. Explore megatrends, Marketing 3.0, Logistics 4.0, and omnichannel in one comprehensive study.

• Unconventional approach to marketing and logistics management
• Sustainable development perspective included in the analyses
• Discussion of megatrends influencing modern business
• Marketing 3.0 as a response to the needs of the modern consumer
• Logistics 4.0 – the future of the supply chain
• Omnichannel as a key to success in e-commerce
• Addressed to students and practitioners in the industry

This book is an invaluable source of knowledge for students of logistics, management, and economics, as well as for practitioners – employees of companies coordinating marketing and logistics processes. Thanks to it, you will gain a comprehensive view of the current challenges and opportunities in the field of marketing and logistics management. You will understand how to combine marketing and logistics into a coherent strategy, set in the context of sustainable development.

Professor Jacek Szołtysek from the University of Economics in Katowice emphasizes that the topic of sustainable functioning of economic entities is extremely relevant, and the book allows you to trace the dependencies between marketing and logistics, perceived as complementary concepts. It is a successful combination of three important and fashionable concepts: marketing, logistics, and sustainable development.

Wydawnictwo Naukowe PWN presents this publication in a 234x167 mm format, in paperback, with 146 pages. The year of publication is 2019, which guarantees the relevance of the presented content and analyses. It is a must-read for anyone who wants to understand the current trends in marketing and logistics management and sustainable development.

Immerse yourself in a reading that will open your eyes to new opportunities and challenges in the dynamic world of business. Learn proven strategies and innovative approaches that will allow you to achieve success in marketing and logistics management. This book is the key to understanding the future of business!