TRUST AND RISK IN THE EXPERIENCE OF ENTREPRENEURS - ŁUKASZ TREMBACZOWSKI

The book "Trust and Risk in the Experience of Entrepreneurs" by Łukasz Trembaczowski is a fascinating analysis of the issues of trust and risk in the context of running a business. The author, based on rich research material, presents the complexity of the relationship between these two concepts, showing their mutual connections and impact on the decisions made by entrepreneurs.

• In-depth analysis of the issues of trust and risk
• Based on empirical research from 2007 and 2013
• Insightful study of the impact of the economic crisis on the perception of trust and risk
• Interdisciplinary approach combining sociology and economics
• Practical implications for business management
• Current and relevant in the context of contemporary economic challenges

This book is a valuable source of knowledge for all those interested in entrepreneurship, risk management and the role of trust in building lasting business relationships. The author analyzes how entrepreneurs perceive trust and risk in changing situational conditions, taking into account both the boom period and the economic crisis. This publication is the result of two editions of research conducted in 2007 and 2013, which allows for a comparison of the attitudes and strategies of entrepreneurs in different economic cycles.

Łukasz Trembaczowski, the author of the book, is a recognized expert in the field of economic sociology and entrepreneurship. His works are characterized by an interdisciplinary approach, combining knowledge from the fields of sociology, economics and management. In his research, the author focuses on the analysis of social and psychological factors that influence the decisions made by entrepreneurs. The book "Trust and Risk in the Experience of Entrepreneurs" is an example of his insightful analyses and practical recommendations for entrepreneurs.

The University of Silesia Publishing House, which published this book, is a renowned scientific center specializing in the publication of works from various fields of science. The publishing house ensures the high editorial and substantive quality of its publications, which guarantees that the book "Trust and Risk in the Experience of Entrepreneurs" meets the highest scientific standards. This publication is aimed at a wide audience, including students, scientists, entrepreneurs and all those interested in the issues of trust and risk in business.

This book, based on solid theoretical and empirical foundations, is a valuable contribution to the development of knowledge about entrepreneurship and risk management. Reading it allows for a better understanding of the complexity of the relationship between trust and risk, and for drawing practical conclusions for running a business in changing market conditions. It is a must-read for all those who want to deepen their knowledge about entrepreneurship and effective risk management in business.