MEDIA LIONS FOR BUSINESS SHARKS

Discover the secrets of success in business with the knowledge of the most popular Polish journalists! This book is a compendium of knowledge on how to effectively use the media to build a brand, acquire customers, and achieve business goals. Learn proven strategies and practical tips from experts who shape public opinion on a daily basis.

• Jacek Żakowski - columnist for POLITYKA
• Marek Tejchman - journalist for TVN BIZNES
• Dariusz Bugalski - journalist for Radio Trójka
• Bogusław Chrabota - editor-in-chief of the Rzeczpospolita daily
• Anna Sekudewicz - reporter for Radio Katowice
• Jacek Szmidt - editor-in-chief of Twój Styl
• Jolanta Fajkowska - journalist for TVP INFO
• Kamil Durczok - editor-in-chief of FAKTY TVN

The book "Media Lions for Business Sharks" is a unique look at the world of media from the perspective of journalists. Each chapter contains an interview with a respected journalist and a summary with specific advice and tips from a media trainer. As a result, the reader gains comprehensive knowledge on how to be present in the media, build a positive image, and grow their business.

Wydawnictwo Naukowe PWN is a renowned publishing house that has been providing readers with valuable publications from various fields for years. The book "Media Lions for Business Sharks" is another proof that PWN focuses on quality and substantive value. The hardcover binding and careful edition make the book an ornament to any library.

This publication is the ideal guide for entrepreneurs, managers, and anyone who wants to effectively use the media to promote their activities. Thanks to practical advice and inspiring interviews, the reader will gain confidence and the skills necessary to succeed in the business world. Don't wait, reach for this book and gain a competitive advantage!

Technical data:

Number of pages: 200

Binding: hardcover

Format: 244x173 mm

Year of publication: 2014