CREATING CULTURAL BRANDS - ANDRZEJ GIZA

Discover the fascinating world of creating brands in culture! Andrzej Giza's book is a comprehensive guide to marketing and communication strategies in the world of art and culture. Learn the secrets of building strong and recognizable brands that inspire and engage audiences. An ideal read for students, marketers, and all culture enthusiasts.

• Art history lesson from the perspective of historical and ideological changes.
• Marketing issues such as target audience, brand ambassadors, and advertising.
• The role of media and social platforms in promoting culture.
• Issues related to image creation, diplomatic protocol, and etiquette.
• Practical action schemes in the field of communication techniques.
• Information about important artistic events and their impact on trends.

The book "Creating Cultural Brands" consists of three parts that comprehensively discuss issues related to marketing and communication in the world of culture. The first part is an art history lesson, conducted from the perspective of historical and ideological changes from the Middle Ages to the 20th century, the communication of art and ideas, and brand management by famous artists over the centuries. The second part addresses marketing issues such as target audience, brand ambassadors, advertising, as well as the role of media and social platforms. The third part discusses issues related to image creation, diplomatic protocol, and etiquette.

The aim of the book is to provide basic knowledge regarding the mechanisms of managing cultural brands and their creation. It also contains information about important artistic events, the organizers of which, in cooperation with artists, successfully created fashions and trends (world exhibitions). The publication is not only intended to deepen the reader's knowledge of communication techniques, but also to present effective schemes for practical action in this area. Avalon Publishing has taken care of high editorial quality, offering the reader a hardcover binding and a clear layout of content.

The book "Creating Cultural Brands" is a must-read for anyone who wants to understand how to build strong and recognizable brands in the world of culture. Thanks to it, you will gain knowledge about effective marketing and communication strategies that will allow you to achieve success in this demanding industry. Whether you are a student, marketer, or simply a culture enthusiast, this book will provide you with valuable tips and inspiration.