CREATIVITY MANAGEMENT IN ORGANIZATIONS ANETA SOKÓŁ

Discover the fascinating world of creativity management in organizations with the book by Aneta Sokół. This publication is not just a collection of theories, but above all a practical guide that will help you understand how to develop creativity in a team and use it to achieve success. Immerse yourself in a read that inspires innovative thinking and action!

• Original approach to the topic of creativity
• Enriches knowledge about creativity management
• Practical tips for application in the organization
• Inspires innovative thinking
• Research challenges for further scientific activities
• Author's concept of creativity management
• Important problem in the creative economy

The book "Creativity Management in Organizations" by Aneta Sokół is a publication that is gaining recognition in the scientific and business community. Reviews by professors Sylwia Pangsy-Kania and Martina Blakova emphasize its originality, practical significance and contribution to the development of knowledge about creativity. The author has created her own unique way of presenting this interesting topic, which makes it a valuable read for anyone interested in management and innovation.

This publication is particularly relevant in the context of the new economic paradigm, which is the creative economy. In today's economy, the success of organizations depends on the efficient management of intangible assets, with creativity playing a key role. Aneta Sokół's book offers concrete tools and strategies to help you effectively manage creativity in your company.

The book contains many research challenges that can be considered as concrete scientific ideas and convincing motives for further and long-term research activities not only carried out at Polish universities, but also in the international scientific community. I would already like to express my conviction that the author's ideas will inspire the joint research efforts of academic teachers in Slovakia, the Czech Republic, Lithuania, Hungary, etc.

Details of the edition:

Pages: 388

Format: 164x236 mm

Year of publication: 2025

Binding: paperback

Publisher: CeDeWu