LANGUAGE IN MARKETING COMMUNICATION - ANGELIKA M. PABIAN

Discover the fascinating world of market communication in Angelika M. Pabian's monograph. This comprehensive publication is a response to the dynamic changes in marketing in the 20th and 21st centuries. The book analyzes the evolution of tools, channels, and strategies for conveying messages, offering a rich collection of examples and inspiration for marketing practitioners and students.

• Comprehensive approach to the issues of market communication
• Examples of good practices in promotion
• Illustrations and additional materials available after scanning QR codes
• Expert opinions from the industry
• Analysis of changes in communication tools and channels
• For practitioners and students of marketing

The monograph is a valuable source of knowledge for anyone interested in effective communication with the market. The author, Angelika M. Pabian, identified a research gap in the area of market communication and filled it with this publication. The book is rich in examples, illustrations, and additional materials that can be found after scanning QR codes. You will also find expert opinions here, which add practical value.

The University of Silesia Publishing House presents this publication in a paperback cover, format 245x173 mm, with 284 pages. The year of publication is 2025, which guarantees the timeliness of the presented content. The book is ideal for people looking for comprehensive knowledge about marketing communication, both in theory and in practice. It is an indispensable tool for anyone who wants to understand and effectively use language in promotion and advertising.

This book is not only a collection of theories, but also a practical guide to the world of marketing. Thanks to numerous examples and case studies, the reader can better understand how to effectively communicate with the audience and build a strong brand. It is a must-read for anyone who wants to succeed in today's competitive business world. Whether you are a student, practitioner, or simply a person interested in marketing, this book will certainly broaden your horizons and provide valuable tips.