RELATIONSHIP MANAGEMENT IN THE EDUCATIONAL SERVICES MARKET - ANNA DRAPIŃSKA

In today's dynamic world of higher education, relationship management is becoming a key element of success. This book is a compendium of knowledge on building lasting and valuable relationships with the university's environment. Learn how a university can use relationships to gain a competitive advantage and achieve success in the educational services market.

• Understanding market mechanisms in higher education
• Building a competitive advantage through effective relationship management
• A new approach to management in universities
• Searching for appropriate actions to build lasting relationships
• Analyzing changes in the environment of higher education institutions
• Using relationships as a source of competitive advantage
• Achieving success in the educational services market

Anna Drapińska's book is a comprehensive study that analyzes why relationship management is so important for universities. The author presents practical tips and strategies to help universities build strong relationships with students, alumni, business partners and the local community. Understanding market mechanisms and adapting to the changing environment is the key to success in today's competitive world of higher education.

Wydawnictwo Naukowe PWN, known for its high-quality scientific publications, provides readers with a valuable book that will certainly contribute to improving management in Polish universities. This book is aimed at university managers, lecturers, students and anyone interested in the topic of management in higher education. With this book, you will gain the knowledge and skills necessary to build lasting and valuable relationships that will contribute to the success of your university.

Anna Drapińska, the author of the book, is an expert in the field of management and marketing in higher education. Her rich experience and theoretical knowledge guarantee that the reader receives reliable and practical information that can be immediately applied in their work. This book is not only a theoretical analysis, but also a collection of specific examples and case studies that illustrate how relationship management can contribute to the success of a university.

Specification:

Number of pages: 310

Binding: paperback

Format: 235x165 mm

Year of publication: 2012

Publisher: Wydawnictwo Naukowe PWN