APN PROMISE: BEHAVIORAL DATA ANALYSIS - A PRACTICAL GUIDE FOR BUSINESS

Discover the power of behavioral data and transform it into real business results! This book is the key to understanding user behavior and using it to optimize your company's strategy. Learn effective methods for analyzing behavioral data that will allow you to make better decisions and achieve success in the dynamic world of business.

• Leverage user-oriented data to gain a competitive advantage.
• Learn the specifics of behavioral data and learn how to process it effectively.
• Design and analyze experiments that will enable you to make optimal business decisions.
• Understand the causes and effects of behavior through the use of behavioral data.
• Get a clear breakdown of customers into groups thanks to a comprehensive analysis method.
• Take advantage of A/B testing thanks to an advanced architecture that enables experimentation.
• Understand the causes of behavior even when experiments cannot be performed.

In this book, you will find descriptions of effective methods designed specifically for conducting behavioral data analysis. An advanced architecture that enables experimentation helps to fully utilize A/B testing. Causal diagrams help to understand the causes of behavior even when experiments cannot be performed. This practical book, written in an accessible style and intended for data professionals, business analysts and behaviorists, contains complete examples, as well as exercises using the R and Python languages, allowing you to immediately gain better insights into the data.

Florent Buisson is a behavioral economist with 10 years of experience in business, analytics and behavioral sciences. At the Allstate insurance company, he founded a team specializing in behavioral sciences and served as its head for four years. He has published scientific articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a master's degree in econometrics and a doctorate in behavioral economics from the Sorbonne University in Paris. Eric Weber, Head of Experimentation at Yelp, emphasizes that this book begins by presenting questions and problems, and also uses appropriate techniques and programming languages in the form of real tools. Thanks to this, readers will learn how to solve extremely important and difficult issues.

This book is unique because it begins by presenting questions and problems, and also uses appropriate techniques and programming languages in the form of real tools. Thanks to this, readers will learn how to solve extremely important and difficult issues. The time spent reading it will be a pure investment. Edition: Pages: 368, Format: 232x175 mm. Year of publication: 2022. Publisher: APN PROMISE. Number of pages: 368. Format: 232x175 mm.