WHAT IS TYPOGRAPHY?

Discover the world of typography, a fascinating field at the intersection of art and communication. This book is an essence of knowledge for anyone who wants to understand how letters affect the perception of content. Ideal for beginner graphic designers and experienced designers who want to refresh their skills.

• Concise guide: Compact dose of knowledge about typography.
• Interdisciplinary nature: Shows typography in a broad context of visual communication.
• Practical aspects: Discusses real applications of typography in design.
• Inspiring projects: Presents the most interesting realizations over the centuries.
• Required reading: A must-have for every graphic designer.
• Updated edition: Latest knowledge from a classic British textbook.

Typography, although often underestimated, is a key element for effective visual communication. It determines whether the message is legible, understandable and aesthetic. The book "What is Typography?" is a guide that will introduce you to the world of lettering, composition rules and the history of writing.

The author, based on a classic British textbook, presents practical aspects of typography in an accessible and understandable way. He discusses both basic concepts and advanced techniques, allowing the reader to gain comprehensive knowledge. Examples of typographic projects from various eras serve as inspiration and show how this field has evolved.

Regardless of whether you are a graphic design student, an experienced designer, or simply someone interested in aesthetics, this book will provide you with valuable information and practical tips. It will allow you to understand how to consciously use typography to create effective and visually attractive messages.

Arkady Publishing House provides readers with an updated version of this classic textbook. The book, in paperback, has 192 pages in 200x150 mm format. The year of publication is 2021, which guarantees the relevance of the presented knowledge. This is a must-have in the library of anyone involved in design and visual communication.

It is important to remember that typography is not only about choosing the right font, but also the ability to apply it in a specific context. It is the art of combining letters into a harmonious whole that supports the message and strengthens its impact. This book will help you master this art and become a master of visual communication.